With a postcard, video, facebook posts, and e-mail, this campaign challenges recent alumni to donate in order to match an alumna's gift. I developed imagery that would resonate with recent graduates and created a video that would attract their attention. In order to match existing branding, I used the visual language of one College's schools, which is one of the primary audiences for the campaign.

Role: Art Director/Designer

This advertisement was created to promote the college for its placement as #1 in Washington Monthly's "Best Bang for the Buck" listing. The drawing is 95% original and was created to represent the Baruch campus situated in New York City. As one of the only few using illustrations, it stands out in a sea of higher education advertising in the Washington Monthly publication. 

Role: Designer/Illustrator

This report communicates the importance of giving toward scholarships and the end result of such giving. With that in mind, my approach was to focus on the cover since the information conveyed in such annual reports is similar among institutions and organizations. The cover is attractive and gives the audience an immediate insight on what they are going to read. It depicts the main building of the college and a student scaling the building. The illustration is about the transformation of the student from Freshman to Senior in college and the end result which entering the real world.

Role: Art Director, Designer, Illustrator